This is a game of misses. The guy who misses the best is going to win.

Ben Hogan
Key Imperatives

The newly formed China California Golf Group (C2G2) is a bilateral industry organization established to facilitate Golf Tourism and Business Travel between China and California through a dedicated focus on golf. C2G2 enables this by creating platforms and programs across industries, corporations and educational institutions to collaborate and exchange ideas around four strategic pillars, viz, Golf Tourism, Corporate Events, Junior Golf and Real Estate.

The Group is the vision of Evelyn Gruber, President - Golf Travel Consulting®, and Gene Pini, Director -China-Monterey Bay Trade, Investment & Tourism; each with over 25 years of extensive work on Golf Tourism in China. Through carefully cultivated relationships the duo boasts an unparalleled network of high-value contacts in the golf industry, which supplements their deep understanding of business and geopolitical environment on both sides of the Pacific.

C2G2 operates by adopting a multifaceted approach that includes, but not limited to, the following: 

•  Facilitate and generate business for California´s golf tourism cluster and ancillary industries by creating infrastructure to enable high-profile business travel through golf  

•  Sell the California Golf & Lifestyle Dream to influential target groups for further strengthening California’s position as the top bucket list destination for Chinese golfers

•  Create niche platforms for Californian businesses to connect and engage with leading travel agencies, tour operators, VIP golf travelers, and elite social media in China

•  Showcase ingredients of the California Lifestyle and creating “Golf/Lifestyle Tours” for Golf Resorts, Golf Courses and Convention & Visitor Bureaus and/or Tourism Boards in California